If you haven't yet heard of it, Google's upcoming e-mail service, Gmail, has been under contention for one of the biggest April Fool's jokes ever. People all over have either first believed it (reservedly) and then laughed it off when they saw the press release on April 1st (like good old Simon Willison, or were thoroughly suspicious and wary of being conned yet again (like me).

The verdict? Yes, Gmail is for real. The Straits Times (local print newspaper) even published an AP article on Gmail today.

I won't inundate you with the details on what Gmail offers, but it is interesting to note that e-mails will come with targeted ads a la Adsense. Google says "no humans read your email to target the ads".