Marketing Mozilla Firebird

In: Mozilla

8 Aug 2003

I came across this page written by Blake Ross (Mozilla Firebird originator) on “marketing Mozilla Firebird (Marketing Firebird)”:http://www.blakeross.com/firebird/marketing.html. It encourages Firebird users and advocates alike to promote Firebird via word of mouth (like the way Kazaa has grown), and through active promotion on your website.

“Make it your goal to convert five friends, coworkers, family members or other acquaintances to Firebird”

Linking to the official “Why You Should Switch to the Mozilla Firebird browser”:http://www.mozilla.org/products/firebird/why/ page is one way. Saying things like “Stop popup ads with Firebird.” is better. Web developers will appreciate it’s better CSS model (IE 6 for windows is a klutz with CSS). Power users will appreciate tabbed-browsing (no more Right-click -> Open in a New window).

Go on, promote Firebird if you love it. I do, and I’ve made 2 converts that I know of, and hopefully more from my entries here and at “Ensight”:http://ensight.org/.

5 Responses to Marketing Mozilla Firebird

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James

August 8th, 2003 at 6am

I try and spread the ‘opera’ gospel. I was a firebird user for a while, but opera rocks my socks.

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Cheah Chu Yeow

August 8th, 2003 at 6am

Opera’s pretty good too. In fact, from this CSS 2 tests website, Opera is the most CSS2 compatible, with Firebird in a close 2nd place.

Like all freeloaders though, I’m reluctant to fork out the money for the full ad-free version.

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anode

August 8th, 2003 at 7am

Chu, have you joined the Mozilla marketing list yet?

Anyway, they need to get their stuff together with naming before any marketing effort makes any serious headway. End-user marketing now is a waste – it’ll only cause confusion in the marketplace when they switch names.

I have a lot more to say about this, but I’m blogging it later. Keep posted ;)

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Cheah Chu Yeow

August 8th, 2003 at 7am

I just joined actually now that you mention it.

You do make a good point, but I’m putting faith in converts on knowing when the name change happens, and on Mozilla on announcing the change visibly on their main page.

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anode

August 8th, 2003 at 8am

Sure, but it’s a well known maxim of marketing that most people have to see a message a certain amount of time before they take action, assuming they ever do (I’d dig up what the actual number is, but I’m lazy.) That’s what branding is all about, and any branding a marketing push right now achieves will be shot by the name change.